WordPress for Developers: Tips to Build Faster Websites
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A slow website doesn’t just frustrate visitors it kills conversions. In fact, a one-second delay in load time can reduce conversions by 7%.
As a WordPress developer, one of the most valuable skills you can offer is the ability to build fast, optimized websites. Here are some tips that actually work:
1. Choose Lightweight Themes
Skip bloated multipurpose themes. Go for frameworks like GeneratePress, Astra, or build a custom theme from scratch.
2. Limit Plugins
Every plugin adds extra load. Before installing one, ask: “Can I do this with a few lines of code instead?”
3. Optimize Images
Use tools like TinyPNG or Imagify. For better results, serve images in WebP format.
4. Use Caching and CDN
- Install caching plugins like WP Rocket or W3 Total Cache.
Use a CDN (Cloudflare, BunnyCDN) to serve content faster globally.
5. Optimize Database
Clean up unused tables, revisions, and spam comments. A clean database = faster queries.
6. Write Clean Code
If you’re customizing themes or plugins, avoid unnecessary loops and heavy scripts. Lean code always wins.
7. Test & Monitor
Use GTmetrix, Google PageSpeed Insights, or Lighthouse to test. Always fix issues before handing the site to a client.
Fast websites aren’t just a “bonus.” They’re a competitive advantage. If you can consistently deliver speed-optimized WordPress sites, you’ll position yourself as a premium developer clients want to hire.
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