WordPress Developer Jobs: Skills, Salary, and Real Career Paths
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WordPress might look like a “website builder,” but behind it lies a thriving job market for skilled developers. Whether you’re freelancing or eyeing a company role, here’s what you need to know about WordPress developer careers.
Key Skills Employers Look For
- Technical Skills: PHP, JavaScript, CSS, HTML, MySQL, and REST API.
- Theme & Plugin Development: Ability to customize or build from scratch.
- Performance Optimization: Speed, caching, and SEO best practices.
- Security Awareness: Knowing how to prevent hacks and vulnerabilities.
Soft Skills: Communication, problem-solving, and project management.
Salary Expectations
WordPress developer salaries vary widely. In the U.S., the average salary ranges from $50,000 to $80,000/year depending on experience and specialization. Freelancers often charge $25–$100/hour based on expertise and client location. Custom development projects can even reach five-figure budgets.
Career Paths to Explore
- Freelance Developer: Flexible, client-driven projects with diverse industries.
- Agency Developer: Work with teams to build websites for multiple clients.
- In-House Developer: Maintain and scale websites for a single company.
- Product Developer: Build and sell themes or plugins as standalone businesses.
As businesses rely more on digital presence, the demand for skilled WordPress developers continues to grow. Specialized roles (e.g., WooCommerce developers) can command higher rates.
A WordPress developer job isn’t just about building websites it’s about creating career freedom, whether through freelancing, agencies, or product development.
- Freelance Developer: Flexible, client-driven projects with diverse industries.
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